MADAME calls for the Fashion Diva in You!
Inviting entries for “Fresh Face of the Season’2011 -Mumbai”

Now, this could be crazy! But if the whole thing is really happening right now, we have a feeling that Mumbai is going to sizzle!!
MADAME- the leading women’s western wear brand, rampant in the Northern India recently launched 2 new stores at the most happening street in Mumbai- the Linking Road and Khar, bringing the total to 4 Exclusive Outlets in Mumbai and 70 stores across India.
With the sultry Pop-star, Ex- MTv VJ, and Singer-Actress, Sophie Choudry representing the brand as its Ambassador, MADAME has set the stage on fire- as it’s hunting for the ‘Fresh Face of the Season’ nationwide, and Mumbai is the first phase of the hunt. Coming to the SNDT College on Wednesday-6th October, the campaign calls for all hot girls of Mumbai to apply on the official website-www.madameonline.com
Well, If you’ve got looks, MADAME will find you.
The two shortlisted girls from each city will compete with girls from 6 cities across India to MODEL FOR MADAME. They not only get to meet Sophie in person and dine-n-wine with her, but also a Complimentary Membership of the WOW CARD, a Big Goodie Bag and a Complimentary Style Wardrobe from MADAME!
The big bait is, 1 winner from each of the six cities stands the opportunity to Feature in MADAME- Spring ’11 Campaign! She makes it to the big screen, as MADAME introduces the winning face in its upcoming TVC, Print Adverts and Website!
To the sound of George Harrison penned Beatles song, “Here comes the Sun”, you can all come-in and submit your entries at the website.
“We can dress the female kind five times a day and can still make her coming back for more! We hope, that the ‘Fresh Face of Season 2011’ rocks!” said Mr Akhil Duggar, Creative Director, MADAME.
An excited Sophie added, “I have loved the way Mumbaikars have constantly kept up with fashion, and this time it is going to be so much fun!!! Exclusive promotion in Sophiya’s, Mithibai, Jai Hind, HR, NM. Xavier’s, JJ, Thakur College and so many more colleges!”
The brand will also launch the Autumn Collection 2011 on the same day at one of its stores in the Phoenix Mall, Lower Parel. Sophie will add to the glamour of the collection by unveiling a special ”Sophie’s Corner” featuring her favorite Dress Numbers and Hot picks of the Autumn Season.
“I’m so excited about the Fresh Face, Autumn-Winter 2011 and my Corner! After all, MADAME is my favorite brand!” a chirpy Sophie was quoted.