Style, Style and Style! The 3 most important ‘Must-Haves’ for a Woman

Style, Style and Style! The 3 most important ‘Must-Haves’ for a Woman


Mumbai, 6th October’10: In case you’ve always wondered how the Runway models dress themselves, or, Where the Heavens do they shop from.., Or, are they up all night thinking what to wear with what tomorrow morning?? If Yes is your answer, let us together bow to the undeniable Power of Fashion!

After hours of reading “Style Tips’ on the internet, we’re sure you must have caught hold of the basics, but, the apprehension surfaces again when you prepare for the next Cocktail! “Should I wear this Black n White number with Red leather belt , or does a teal scarf fit in better?”

To rescue one from the horror of Style-Fiasco, we attended the launch of a Super-Stylish Suite-Line by none other than the sultry Sophie Choudry for the leading Western Women’s Wear Brand – MADAME, in Hi-Street Phoenix, Lower Parel, Mumbai this Wednesday.

The store, looking magnificent with an unconventional sea-green ambience was a relief, not only with spectacular designs on the board but also the special appearance of the Brand Ambassador-Sophie in the store, who seemed thrilled with her favorite numbers being offered by her name.

A super-excited Sophie chuckled “I’ve been waiting for the Collection since so long..! MADAME is undoubtedly amazing!! I am elated with the quality of designs that My Brand offers, and at such affordable prices, I’m sure it’s going to give a lot of competition to the international brands who’ve recently entered” the Indian market.
The launch of ‘Sophie Corner’ was followed by a special Wardrobe-Makeover given to a customer present at the store, by Sophie herself.

MADAME has also been in news lately, for painting the town red with its search for “Fresh Face of the Season” whose winner shall stand a chance to feature in the “Spring Summer 2011 Campaigns of MADAME. It is a National Campaign to be run across cities like Indore, Lucknow, Jaipur , Ahmedabad and Delhi to name a few.. MADAME was also spotted at the Top Colleges of the city for promotion of the campaign. We saw Jai Hind, HR, Xavier’s, Andrews, Mithibai, SNDT, National College etc participate in the above.
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“Style to me means more than what I wear. It means attitude and comfort. I am a fun-loving girl and my clothes are a reflection of that. It feels great to be called a style diva. Its wow to think that people look up to my style!! I feel honored for the initiative MADAME has taken,” shared the cheerful former VJ, model, actress and singer. “With MADAME, the liking has come naturally. Trendy, stylish, comfortable and yet wearable, the brand caters to the needs of contemporary women,” she said cheerfully. Along with her exclusive collection, Sophie also launched MADAME’s autumn collection ‘Mélange’. This collection has tried to being back old trends like bold prints by creating a frenzied mixture of texture, print and color.

“Sophie’s a trendsetter and gels with MADAME’s style. We thought of giving people the experience of relating themselves with someone who can truly portray us and came up with this collection,” said Mr Akhil Duggar, MADAME who was present at the launch event.

MADAME calls for the Fashion Diva in You!
Inviting entries for “Fresh Face of the Season’2011 -Mumbai”

Now, this could be crazy! But if the whole thing is really happening right now, we have a feeling that Mumbai is going to sizzle!!
MADAME- the leading women’s western wear brand, rampant in the Northern India recently launched 2 new stores at the most happening street in Mumbai- the Linking Road and Khar, bringing the total to 4 Exclusive Outlets in Mumbai and 70 stores across India.
With the sultry Pop-star, Ex- MTv VJ, and Singer-Actress, Sophie Choudry representing the brand as its Ambassador, MADAME has set the stage on fire- as it’s hunting for the ‘Fresh Face of the Season’ nationwide, and Mumbai is the first phase of the hunt. Coming to the SNDT College on Wednesday-6th October, the campaign calls for all hot girls of Mumbai to apply on the official website-www.madameonline.com
Well, If you’ve got looks, MADAME will find you.
The two shortlisted girls from each city will compete with girls from 6 cities across India to MODEL FOR MADAME. They not only get to meet Sophie in person and dine-n-wine with her, but also a Complimentary Membership of the WOW CARD, a Big Goodie Bag and a Complimentary Style Wardrobe from MADAME!
The big bait is, 1 winner from each of the six cities stands the opportunity to Feature in MADAME- Spring ’11 Campaign! She makes it to the big screen, as MADAME introduces the winning face in its upcoming TVC, Print Adverts and Website!
To the sound of George Harrison penned Beatles song, “Here comes the Sun”, you can all come-in and submit your entries at the website.
“We can dress the female kind five times a day and can still make her coming back for more! We hope, that the ‘Fresh Face of Season 2011’ rocks!” said Mr Akhil Duggar, Creative Director, MADAME.
An excited Sophie added, “I have loved the way Mumbaikars have constantly kept up with fashion, and this time it is going to be so much fun!!! Exclusive promotion in Sophiya’s, Mithibai, Jai Hind, HR, NM. Xavier’s, JJ, Thakur College and so many more colleges!”
The brand will also launch the Autumn Collection 2011 on the same day at one of its stores in the Phoenix Mall, Lower Parel. Sophie will add to the glamour of the collection by unveiling a special ”Sophie’s Corner” featuring her favorite Dress Numbers and Hot picks of the Autumn Season.
“I’m so excited about the Fresh Face, Autumn-Winter 2011 and my Corner! After all, MADAME is my favorite brand!” a chirpy Sophie was quoted.